Cheffin' It | No Frills
A Fresh Take On Home Cooking
To young adults, home cooking can seem like an intimidating skill requiring vast amounts of knowledge they never learned. However, No Frills believes that cooking, like all things in life, can be done without the frills. So let's create an online resource that helps non-cooks become home-cooks.
Collaborators:
The main Cheffin' It website shows the message of the campaign and includes a variety of tools to help you cheff it. Tools made with the user (especially the young, busy, and new to the adulting scene kind of user) in mind.
The Recipe Book is sorted not by style of cuisine, but by the situation that you would cook them in.
What's The Cost shows you the low cost of cooking a meal fit for restaurants, with No Frills ingredients.
Resturante Du-Cheffin' is a unique experience where you cook your own date night meal in a learning kitchen.